AB-Facebook updating its advertising transparency and authenticity efforts

By March 17, 2018comp-5005, Data science
Annotated bibliography

Update on Our Advertising Transparency and Authenticity Efforts

Rob Goldman, VP of Ads(27 October 2017)

Paper’s reference in the IEEE style?

“Update on Our Advertising Transparency and Authenticity Efforts | Facebook Newsroom.” .

How did you find the paper?

Reviewing facebooks newsroom blog. https://newsroom.fb.com/news/

If applicable, write a list of the search terms you used.

  1. NA

Was the paper peer reviewed? Explain how you found out.

This document is a blog post from facebook’s VP or ads.

Does the author(s) work in a university or a government-funded research institute? If so, which university or research institute? If not, where do they work?


What does this tell you about their expertise? Are they an expert in the topic area?


What was the paper about?

This blog post discusses Facebook’s activity regarding how it is working to improve its transparency of advertising, particularly political advertising.

Starting in Canada, and rolling out to other countries including the US by mid 2018, facebook will include a “View Ads” on a business page in order to see add that company is running on Facebook, Instagram and Messenger, and whether the user is in the target audience.  To facilitate this, all ads will need to be associated with a facebook Page.

For political ads, when this feature is rolled out in the US, it will:

  1. Include the ad in a searchable archive that, once full, will cover a rolling four-year period – starting from when we launch the archive.
  2. Provide details on the total amounts spent.
  3. Provide the number of impressions that delivered.
  4. Provide demographics information (e.g. age, location, gender) about the audience that the ads reached.

Political advertisers will also have to verify their identity through the provision of documentary evidence.  These ads will also need to disclose who paid for them.

Finally, facebook is building machine learning tolls to identify political ads which have not been correctly identified.


If applicable, is this paper similar to other papers you have read for this assignment? If so, which papers and why?


If applicable, is this paper different to other papers you have read for this assignment? If so, which papers and why?


What do these similarities and differences suggest? What are your observations? Do you have any new ideas? Do you have any conclusions?

[100-200 words]

This question is to be answered after your critical analysis is completed: Which sections (if any) of your critical analysis was this paper cited in?